Recruitment marketing strategies will be even more important in 2020 as agencies compete for candidates and clients, and a compelling brand is key to attracting the best talent.
A strong and consistent brand will nurture trust between you and your clients and can position you among the top-ranking agencies for providing exemplary service. Furthermore, a distinctive brand will help you to attract lucrative talent who are looking for only the best to manage their career search.
An infinite list of factors can influence your brand, online and offline, however it is important to consider a number of key elements to ensure your brand is immediately recognisable:
- Brand promise: Your brand promise is a bold proclamation of what you will do for your clients and candidates. This should fuel your values, how your candidates and clients are treated, and all marketing material
- Brand visuals: Keep your brand visuals consistent. Particularly, watch out for outgoing CVs – these are your biggest branding tool as a recruiter and inconsistency or inaccuracy of presentation can result in poor evaluation from clients. Use your own custom-branded template with Allsorter.com to ensure all of your CVs are standardised and client-ready.
- Consistent quality: A company’s reputation relies on the individuals behind it, so ensure branding and messaging is consistent across the entire business. Setting up an approved folder of marketing material can help with this., or if you are a solo recruiter, review online platforms regularly to ensure consistency.
Social media will be the primary battleground for sourcing candidates in 2020. According to the Global Digital Report 2019 by We Are Social, the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. Graduates and emerging talent in particular will be targeted primarily on social media.
Not only can social media platforms be used for posting job ads, it can also be used to promote your brand and actively engage with potential candidates. Another trend that can be seen online is the use of video on social platforms to pique the interest of young talent. Video testimonials of happy candidates who share their great experience can be invaluable in building a strong reputable brand.